It’s cheaper than print ads
The advantage a business website has over print ads is that it provides much longer visibility at a lower cost. Websites when purchased in the beginning stages have a one-time fee for creating and publishing the site. There are additional expenses for maintenance, domain renewals, etc., but printing ads is a continuous cost especially if you are advertising in newspapers, magazines and your own print ads you distribute. A website will have a much further range of visibility, literally globally then how far you can send out print ads. Usually, the life span of print ads can be short and doesn’t offer a steady prompting of having your business information accessible to review.
Updating a website with ads is usually a much faster, easier process as well. Starting off effectively using your website first as an advertising and marketing tool is typically the most cost-effective starting point you can have.
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