A business should have a physical presence that gives anyone that have interest a feeling of wanting to come in and inquire about your services or products. The place of business should be clean, well organized, feels comfortable and have that visual appeal that adds a professional touch that stands out. In accomplishing this, it includes staging well with furniture, lighting and a sitting area that can accommodate a good number of people. Other things to have on had is a bathroom, access to water and coffee and maybe small snacks if applicable. Hospitality should be the inspiration in making sure you’re going all out to serve your visitors well. There’s nothing like making a great first impression.
Branding should also be front and present in your space. Making it easily recognizable in regards to who and what the business is. Leverage your brand color palette to help give out a consistent look and feel. Depending on your industry, you may want to add simple things like low volume music, reading materials, a tv with the news on or whatever is appropriate for the setting. Creating an ideal space for the customer and being intentional on delivering a relaxing and productive area can leave a favorably impression that will impact their experience positively.
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