Tip 118: Make sure your contact information is easy to find

Tip 118

One of the most important things to have available and visible in a business is making sure your contact information is easily accessible. This allows anyone that is interested in your business to be able to get information to contact you. There are a number of places where this can be posted. On your storefront, your website, social media profiles, all marketing materials and any other outlet you use where your business can be seen. The purpose of this is to make sure your contact information is front and center so that others can easily see them without too much effort to find and access it. Presenting your contact information in a way that is highlighted, formatted and sectioned properly helps visitors locate it quickly so they can respond to reach out.

You should also include your details in e-mail signatures, digital newsletters and other communications making them linkable to be able to easily click to gain access. Doing an inventory of all locations where your contact information should be listed is a task that would be helpful in making sure that every place your business present is posted, assuring that all areas are covered. Accuracy is also important so be sure to proof check for any errors or make updates if changes are needed to make it current. Keeping your contact information visible can be the bridge of gaining new opportunities to serve. You never want to miss an chance to acquire a new customer.


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