Endorsements and positive feedback is a great marketing tool to use to promote your business. Customer reactions to services or products offers a true way to illustrate the good quality of what you provide. Showcasing reviews and making them prominent to see will give potential customers the confidence to conduct business with you. Real world experiences are a big part of what customers take the time to read so that they will feel assured that the purchase they are considering is worth buying.
There are plenty of ways to make this visible. Utilize your website’s homepage and add your reviews. You want to make it known that the customer interactions you’ve had have been successful. Social media is another platform where you can create post to highlight how well your satisfaction rate is with customers. Also in your other marketing methods such as materials, e-mail, etc., you will want to have this present as a way to appeal to prospects or existing customers.
The key is to make sure the sources you use can be referenced and verified. You will want to use services that are known for their rating system such as Google Reviews and TrustPilot. These are known commodities that online visitors know and trust. Make sure you have review options available for any e-commerce solution you use as well. You will want customers to provide feedback on their user experience so that others can see and feel confident that they can buy from you.
Finally, remember to reach out the customers that haven’t offered their reviews and feedback. Make the process simple for them to submit it by providing direct links they can easily click and access. Also maybe offer a small incentive for their input. With so many options to use for services or products, you want to make it known that your business delivers a good customer transaction.
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