It’s important to know and develop your (USP) unique selling proposition. It highlights a distinct feature or benefit that sets what you offer apart from your competitors. Some examples of this can be your higher quality level, excellent customer service or a unique and creative product or service that is different from the rest. Showcasing your USP well can make your business more attractive to prospects and retain your existing customers because they will feel that they are aligned with a top tier business that delivers for them. In your marketing efforts, you want to make sure you are emphasizing this to give a clear reason why your business would be a better choice to work with.
To effectively relay this message, you will need to leverage all aspects such as social media, in your store and/or online storefront and advertising where your targets are. This synced messaging helps with brand recognition and loyalty. Doing this successfully can provide you a competitive advantage and will influence prospects to choose you first.
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