As a business, you want to present yourself as legitimate and real. Using a professional e-mail that is associated with your website domain name provides a credible impression about your business. The normal format of this type of e-mail address with have your first and last name and the domain name of the business. Best practices for creating these e-mails should follow logic that makes it easy to identify who the sender is trying to reach out to in the communication. Other services like Gmail can be used as well as long as the naming identifies the business but the best method is to use e-mails associated with your domain name. Forwarders can always be setup to other emails if you have preferences of use but replies should be made it the same e-mail that received the communication.
The other important note is that professional e-mails should stay separate from personal e-mails so that there is no unnecessary merging with the two. Obviously any business related e-mails needs to be addressed and responded to and you don’t want to risk missing a communication with having multiple sources in the same inbox which will clutter and possibly confuse you from staying on top of your e-mail workflow. Resist the urge to want to have a catch all for personal and business e-mails in the same mailbox.
Finally having a properly setup business e-mail along with a good e-mail signature gives off a polished, high quality brand appeal that exudes the professionalism you want to portray. These detailed touches really are noticeable and will serve you well to have them in place.
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