Tip 140: Use loyalty cards or programs

Tip 140

Loyalty programs offer a way to give incentives back to your customers with rewards while at the same time initiating repeat business. There are plenty of ways to provide this additional perk to your customers. Usually loyalty programs have a point base system in which your customer can earn points to use towards getting items, discounts or even free options. When you offer benefits for making purchases, it can help foster increase sales and keeps your customers interested in what you offer. These programs can help promote brand loyalty and the potential to gain new business.

The key to having an effective loyalty program is to make it visible & easy to use. You will want to avoid any complex systems that makes it difficult for customers to redeem what they’ve earned. Implementation is important to test thoroughly so that the intended purpose will be executed properly. Consider adding this option for your customers so that they can gain returns that they feel provide value and perks for making purchases. In particular, make sure you set up a program that rewards customer that invest in high value items, showing them that you appreciate the business they provide & you recognize their financial support.


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