Business objectives created and put in place help drives success and accountability. To establish your business objectives, frameworks can be used to set them. The most notable framework is SMART (Specific, Measurable, Achievement, Relevant, and Time-bound). When you setup your objectives, it allows for tracking to see how your business is progressing. Assessments can be made on them to make sure the plan is working, the direction is effective and if there are tweaks needed, you can identify them and make the necessary changes.
Performance analysis is key in determining if the objectives are being executed and providing the planned results. Having objectives sets the structure for your business, which will help you manage priorities and focus in what is going to impact your business the most.
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